Last night, Fiat partnered with the luxury and lifestyle magazine Chicago Social to launch their new dealership with a bang. My initial thought when I walked into the venue was "This is so CUTE!" The red carpet at the entrance was a nice touch also. It didn't feel like a dealership at all. They did a great job of converting the space for this grand opening celebration into something intimate and charming. The venue was buzzing with amazing beats from the DJ while well-dressed attendees chatted, sipped, and enjoyed the atmosphere. It was great. .
The social media engagement was very cool as well. Participants got an opportunity to take a photo inside of the new Fiat 500 and then instantly upload it to Facebook. I'm a ham, so I jumped right into the car and got my photo taken. Afterwards, they distributed a red Fiat gift bag just for participating. Nice.
The owners said a few words right before the fashion show kicked off. Then several Fiats were driven off the showroom floor to reveal a mock runway for the models. This was unique. Edith Hart was the featured clothing boutique and I believe the models were from Ford. The looks selected were fierce - very vibrant and edgy, but practical at the same time.
Fiat's descent on Chicago was impactful and welcomed. I'm no car expert, but it appears that Fiat understands the Chicago market and will likely do well given their prime location, reasonable prices, and fuel efficient vehicles.
Below are some pix from the event.
Interior view of the Fiat 500
Couldn't help myself. I had to check out the white one too.
Friend DC Crenshaw, food critic
DC's lovely wife, Alayna Crenshaw
Everyone was having a good time...
Cute Fiat branded clothing.
I want that white baby tee.
Fiat dealership owners saying a few words before the show
Edith Hart show was set to begin
A few looks from the show.
Crowd fully engaged in the fashion show
New friend, Jennifer Rich from 101.9 fm
Jerry Paul & Cosmina
Michelle, Courtney, Sat, & Janae
DJ Tyler was the truth. (I'm not joking!)
He played all the classic throwbacks.
ⓒ It Girl Industries 2012